Riches In Niches

The pattern

This industry has seen a lot of failed software rollouts.

Not because dealers aren't smart, and not because the tools don't work. Because nobody took the time to translate — to turn the way a furniture dealership actually operates into something a CRM could understand. That gap is where the money gets lost.

Your best rep is a single point of failure

When your top producer carries the relationships in their head and walks out the door, the business walks with them. A well-built CRM changes that equation without changing how your team sells.
You're always looking backward, never forward

Most dealers can tell you what happened last quarter. Very few can tell you what's likely to happen next. Pipeline visibility isn't a luxury — it's the difference between reactive and proactive leadership.
You've tried this before and it didn't stick

The last rollout ran into "we've always done it this way." That's not resistance to technology — it's a reasonable response to tools that don't understand your business. The answer isn't better change management. It's a better starting point.

Why this is different

I'm not here to learn your business. I already know it.

I built my career in contract furniture. I learned the industry the way most people do — from the inside, understanding how dealerships actually win projects, manage accounts, and develop the people who carry the numbers.

Then I left to work at HubSpot — not as a customer, but as part of the team — and then at an elite implementation partner. I spent years watching companies try to translate their business into a CRM, and I got good at being the person in the room who could actually do it.

When I came back to furniture, I found it in the same place I left it. The tools had gotten better. The gap between furniture and technology hadn't moved.

That gap is where I work. I don't need six months to understand your world before I can help. I need to understand your specific situation — and that's a much shorter conversation.

Contract Furniture → HubSpot → CRM Consulting → Riches In Niches

How I can help

Every engagement starts by defining the real problem.

Discovery & Build

Full Engagement

You can't build the right solution until you've clearly named the real problem. Every engagement starts with deep discovery — talking to leadership and to the people who use the tools every day — to map the current state and build genuine consensus around what needs to change. When we implement, everyone in the room can point back to the exact conversation where that problem was named. No surprises. No resistance.

Right for: Dealers ready to make a real change to their sales process or CRM structure, and who want it done right the first time.

Consulting Hours

On-Demand

Not ready to commit to a full engagement? Sometimes you just need a thought partner who understands both sides of the problem — someone who can speak furniture and speak CRM in the same conversation. Consulting hours give you that without a long-term commitment.

Right for: Leaders with a specific question, a pending software decision, or a situation they want a second opinion on before they move.

Fractional Retainer

Ongoing Partnership

A good solution doesn't stay good on its own. As your business evolves, your systems need to evolve with it. A monthly retainer keeps me as a fractional part of your team — so when something changes, you're navigating it in real time, not waiting until things have reached a boiling point to call someone in.

Right for: Dealers who want ongoing support after an initial engagement, or who are continuously evolving and want a steady hand to help them get there.

Let's talk

If any of this sounds familiar, it's worth a conversation.

No pitch deck, no hard sell. Just a conversation to see if there's a fit. Leave your name and email and I'll be in touch to find a time.